Design process
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Understand, participate in client workshops, frame problems, align with business goals, and deeply understand users.
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Think, time to connect dots, ideate, prioritize, and form hypotheses.
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Try, set the art direction, craft design systems, and ensure a smooth developer handoff.
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Learn, conduct usability testing, identify improvements, and verify against KPIs.
Design principles
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Functionality. Design a product to work well, meet user needs, and solve its intended problem.
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Simplicity. Keep the product simple, with a user-friendly interface, avoiding complexity and confusion.
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Usability. Design a user-friendly product, and refine it based on user feedback.
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Aesthetics. Design a product that's both beautiful and functional, prioritizing the user experience.
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Accessibility. Create an inclusive product with accessibility features for everyone.
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Innovation. Develop a product that's innovative and adaptable by integrating advanced technology and design.
Capabilities
Product Design
Desing Thinking
Service Design
Strategy
Leadership
User Interface Design
Craft
Design Systems
Branding
Empathy
Curiosity
Skills
FIGMA
Notion
Miro
Adobe CS
Chat GPT
Midjourney
HTML
CSS
Photography
Clients that chose
to work with me
Safepartum, DDB, 14, SEAT, CUPRA, VW Finance, Braintrust, Lola MullenLowe, Neoland, R115, Digital Legends, North&Collie, Kimera, iSS iMedia, Balada Packaging, ASP Productions, Ungravityboard
